Résumé
Tourists' preference for ecological attractions was boosted in the post-Covid-19 period and reinforced the importance of ecotourism around the world, with the appreciation of domestic trips to destinations marketed as sustainable. Therefore, the general objective of this article is to reflect on potentialities and challenges for ecotourism in the municipality of Rancharia (SP, Brazil). It should be noted that Rancharia is part of the "Sol do Oeste" and "Oeste Rios" Circuits, so there is a regional articulation focused on a tourism policy. The research methodology consisted of a theoretical review on the topic of ecotourism, tourism planning and tourism sustainability, highlighting study concepts and perspectives. Documents provided by the municipal government were consulted, such as the Master Plan, the Master Plan for Tourism Development and the Urbanistic and Environmental Master Plan. To complement the analyses, an interview was conducted with the Director of the Municipal Department of Tourism, the main activity management sector on a local scale. The results show that Rancharia has the potential to perpetuate ecotourism practices, especially when it is verified the presence of expressive natural resources in its territory and the title of Municipality of Tourist Interest (MIT) conquered in 2007, when it started to receive funds for investments in infrastructure tourism, as well as resources from the Improvement Fund for Tourist Municipalities to benefit the activity. On the other hand, the challenges are related to the opening of private properties to public visitation, as they have natural attractions that already motivate flows of people, however, they also lack investments in infrastructure for access and permanence of visitors. Likewise, it is necessary to sensitize the community to the value of ecotourism as an alternative to socioeconomic development. From this, it would be possible to structure an ecotourism itinerary with an emphasis on practices and leisure activities in contact with nature, attracting more tourist flows to the municipality.